When Zinus came to us for a re-brand, they had already been in business for well over a decade. As an established OEM manufacturer of bedding products that wanted to shift over to the direct-to-consumer market, they needed to re-establish themselves in the minds of consumers. Our team brought their brand vision, “Live in Harmony”, to life through a bold and balanced logomark, calming color, and subtle use of pattern. The final brand identity proved to be a visual representation of harmony that is friendly and inviting.
OUR ROLE
Branding, Packaging