Semifreddi's
Semifreddi's has been a trusted bread and bakery staple in the San Francisco Bay Area for over 40 years. In 2024, with new ownership and ambitious expansion plans beyond the Bay Area, Semifreddi’s approached Stout with an exciting challenge: to modernize their heritage brand without alienating their loyal customer base. Through a logo refresh, expressive typography, and a friendly, relatable brand tone of voice, the final brand identity and packaging introduced consistency across touchpoints and repositioned Semifreddi’s for a modern audience—while staying true to its legacy.
OUR ROLE
Branding, Packaging, Advertising
COLLABORATORS
Erin Bosik, Copywriting
Molly DeCoudreaux, Photography
