Bachan's
Bachan's, the #1 household name in Japanese Barbeque Sauces, partnered with Stout for a transformative branding overhaul. Beginning with a modernized logo for functionality, the design journey extended to a energetic illustration library, typography, pattern, photography and branded motion styles, all echoing Bachan's mission of "Bringing Families Together." More than a condiment, Bachan's new identity is a celebration of flavor, and the heart and soul that goes into every bottle, propelling the Bachan’s movement forward.
OUR ROLE
Branding, Illustration
COLLABORATORS
Erin Bosik, Copywriting
Garner Dumas, Motion Design
Rohan Patrick McDonald, Animation
